Effective advertising usually triggers some kind of powerful emotion within its audience.
First, they have no need to be included in an ad for a product that has nothing to do with sex. Although the ad was taken down shortly thereafter, this does not change the fact that Burger King knew what they were getting themselves into in allowing this ad to be released.
The problem in advertising today and particularly in this ad is that companies now allow their products to give off the wrong impression in order to get a rise out of people.
BK did not explicitly apologize for the ad back inwhen it appeared on a number of ad blogs, including this one. Although very ineffective, this ad is still being analyzed today which is quite significant.
And it isn't pretty. Words:Paragraphs: 11, Pages: 7 Publication date: April 08, Sorry, but copying text is forbidden on this website! Without the imagery of the product it would be unclear as to what is being sold. The sandwich pictured with the woman also looks much thinner and longer than the one pictured at the bottom.
Personally, I understand that the purpose of this advertisement was to shock, push boundaries and get people talking, that being said I think it went too far. The name of the product in itself is also something to be considered.
Second, the surprised woman coupled with the blowjob imagery proliferates rape culture and negative sexual stereotypes. This advertisement is surprisingly loaded with sexual metaphor for an image which, at its core, is a person and a sandwich.