Does acxiom corp know your height

When ethics becomes a part of the story, of course, any company being able to acquire your personal information, including your weight and height, would feel a whole lot like an invasion of personal space or of privacy. Continue reading the main story But such profits carry a cost for consumers. And as we grow through organic hiring or through mergers and acquisitions, we embrace the unique qualities of our locations to enhance our distinctive culture. Because of the speed with which Acxiom can provide the information, Allstate can confirm a price on a new policy in 1 to 5 days, down from 35 days in While many people welcome the convenience of personalized offers, others may see the surveillance engines behind them as intrusive or even manipulative. Julie Brill, a member of the Federal Trade Commission , says she would like data brokers in general to tell the public about the data they collect, how they collect it, whom they share it with and how it is used. Please re-enter. Still, there is a fine line between customization and stalking. Get Essay In alone, Acxiom sifted through the InfoBase file and created prospect lists totaling 3. Through our inclusion programs and our community outreach efforts, we want Acxiom to be a place where you feel like you belong. Allstate Corp. An error has occurred.

Still, there is a fine line between customization and stalking. When Mr. It is integrating what it knows about our offline, online and even mobile selves, creating in-depth behavior portraits in pixilated detail.

Timeliness is also key because they should be able to receive the information as soon as possible. All the more reason to be alarmed would probably be knowing that these intimate information about an individual is being sold to companies. More than 23, servers in Conway, just north of Little Rock, collect and analyze more than 50 trillion data 'transactions' a year. Growing Your Family Our expanded parental leave program provides you peace of mind and stability for primary, secondary, or adoptive parents. From mentoring to hands-on problem solving, get ready to roll up your sleeves and make a difference for an industry-leading Fortune company. Of course, digital marketers already customize pitches to users, based on their past activities. Acxiom says it has fixed the broken link that caused the problem. Hughes buys the printer. Acxiom can still be able to provide such accurate and wealthy information regarding its customers but it would be more expensive and it would be very hard to keep track of the millions and millions of information that they have about their customers. If you're worried about Google or Facebook tracking you online, or holes in your iPhone security, this is much worse, says Gizmodo's Condliffe. It is integrating what it knows about our offline, online and even mobile selves, creating in-depth behavior portraits in pixilated detail. Could it still maintain and provide such a wealth of information without using IT? But Acxiom, analysts say, is pursuing far more comprehensive techniques in an effort to influence consumer decisions.

They would probably have researched and acquired of these information in a legal manner and have every right to be able to sell these information to other companies and other organizations.

Get Essay In alone, Acxiom sifted through the InfoBase file and created prospect lists totaling 3.

Does acxiom corp know your height

Please re-enter. Unlike consumer reporting agencies that compile and sell your credit score, date-miners like Acxiom don't have to tell individuals what they know about them.

Federal authorities say current laws may not be equipped to handle the rapid expansion of an industry whose players often collect and sell sensitive financial and health information yet are nearly invisible to the public. You may opt-out at any time. When Mr. But analysts say that Acxiom has the world's largest database on consumers. Timeliness is most important because they are in the hotel business and hotel guests do not stay for a long time in the hotels so being able to send the information needed as soon as possible is important. But of course, this kind of companies would consider legal matters when it comes to these acquisition of personal information. Ward started a data processing company in Conway called Demographics Inc. But Acxiom, analysts say, is pursuing far more comprehensive techniques in an effort to influence consumer decisions. Quality should also be considered because the hotel needs thorough information regarding their guests.

Invalid email address. As FTC chairman Jon Leibowitz saysAcxiom and its peers are "the unseen cyberazzi who collect information on all of us," and we should have the right to know what they've found.

mapping and sharing the consumer genome

Separately, it manages customer databases for or works with 47 of the Fortune companies. Newsletter Sign Up Please verify you're not a robot by clicking the box. We sort of knew that commercial data-miners existed, but "Acxiom operates on a terrifying scale," and it's very likely that the company has an ever-growing dossier of 1, data points on you.

It also worked with the government after the September terrorist attacks, providing information about 11 of the 19 hijackers.

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Does Acxiom Corp. Know Your Height and Weight? Essay Example