Still, there is a fine line between customization and stalking. When Mr. It is integrating what it knows about our offline, online and even mobile selves, creating in-depth behavior portraits in pixilated detail.Timeliness is also key because they should be able to receive the information as soon as possible. All the more reason to be alarmed would probably be knowing that these intimate information about an individual is being sold to companies. More than 23, servers in Conway, just north of Little Rock, collect and analyze more than 50 trillion data 'transactions' a year. Growing Your Family Our expanded parental leave program provides you peace of mind and stability for primary, secondary, or adoptive parents. From mentoring to hands-on problem solving, get ready to roll up your sleeves and make a difference for an industry-leading Fortune company. Of course, digital marketers already customize pitches to users, based on their past activities. Acxiom says it has fixed the broken link that caused the problem. Hughes buys the printer. Acxiom can still be able to provide such accurate and wealthy information regarding its customers but it would be more expensive and it would be very hard to keep track of the millions and millions of information that they have about their customers. If you're worried about Google or Facebook tracking you online, or holes in your iPhone security, this is much worse, says Gizmodo's Condliffe. It is integrating what it knows about our offline, online and even mobile selves, creating in-depth behavior portraits in pixilated detail. Could it still maintain and provide such a wealth of information without using IT? But Acxiom, analysts say, is pursuing far more comprehensive techniques in an effort to influence consumer decisions.
They would probably have researched and acquired of these information in a legal manner and have every right to be able to sell these information to other companies and other organizations.
Get Essay In alone, Acxiom sifted through the InfoBase file and created prospect lists totaling 3.
Please re-enter. Unlike consumer reporting agencies that compile and sell your credit score, date-miners like Acxiom don't have to tell individuals what they know about them.Federal authorities say current laws may not be equipped to handle the rapid expansion of an industry whose players often collect and sell sensitive financial and health information yet are nearly invisible to the public. You may opt-out at any time. When Mr. But analysts say that Acxiom has the world's largest database on consumers. Timeliness is most important because they are in the hotel business and hotel guests do not stay for a long time in the hotels so being able to send the information needed as soon as possible is important. But of course, this kind of companies would consider legal matters when it comes to these acquisition of personal information. Ward started a data processing company in Conway called Demographics Inc. But Acxiom, analysts say, is pursuing far more comprehensive techniques in an effort to influence consumer decisions. Quality should also be considered because the hotel needs thorough information regarding their guests.
Invalid email address. As FTC chairman Jon Leibowitz saysAcxiom and its peers are "the unseen cyberazzi who collect information on all of us," and we should have the right to know what they've found.
Separately, it manages customer databases for or works with 47 of the Fortune companies. Newsletter Sign Up Please verify you're not a robot by clicking the box. We sort of knew that commercial data-miners existed, but "Acxiom operates on a terrifying scale," and it's very likely that the company has an ever-growing dossier of 1, data points on you.
It also worked with the government after the September terrorist attacks, providing information about 11 of the 19 hijackers.